I have been thinking carefully about some lines of inquiry that I might pursue later in the programme and I keep coming back to the same interesting question.
What effect have T.V talent shows had on musical theatre? Is it a good thing for professionally trained performers?
I am currently in a musical that has recently turned to celebrity to sell tickets, as have many other musicals in the west end, and it has definitely had an effect on the ticket sales. We are now attracting a whole new audience to musical theatre that simply would never have considered coming to see theatre before and I think this is to do with crossing genres. Very cleverly, producers have bought into the popularity of reality television and are employing its “stars” as headline acts in musicals.
I think there are a lot of professionals that would argue that they have trained and worked hard for years to get the opportunities that reality television personalities get handed to them on a plate and that producers are sacrificing the quality and credibility of the show to sell more tickets.
Conversely, I think there are many very strong arguments in favour of this new business model. For every new flash in the pan celebrity in a musical there are hundreds of professionals in employment that perhaps would have been out of work. This doesn’t just stop at performers, there are now lighting crew, LX technicians, stage managers, front of house staff, marketing professionals and countless other departments vital to running a large scale musical, in gainful employment due to the demand for such celebrity.
I suppose it depends on how you look at musical theatre, do you look at it as purely a business or do you see it as a credible art form? As a business, the west end has bucked all trends in the current recession and continues to thrive financially when many other industries have suffered. But are we giving up too much to gain such wealth? Does the quality of the show suffer? In my own experience I have met many extremely talented performers who are perfectly able and competent to perform in leading roles and yet have lost out to less experienced and less talented individuals to ensure a good return on investment for the producers.
I think there are very strong arguments either way and it has certainly sparked a lot of debate in recent years among my colleagues and peers. I think the attractive prospect of this enquiry is that I am undecided as to where I stand on the matter and I think an un-biased opinion is definitely a useful thing when trying to step back from being a professional performer and look at the situation from a wider angle.
I also think that on further investigation it would be a very easy subject to research as there will be no end of resources online and in newspapers and magazine articles due to the fact that this is very current and still in the public’s interest. I also think it would be very interesting to have a look at the society of London theatre’s annual financial report and look at the hard figures behind the opinions.